The AXA Group, world leader in financial protection, supports its individual and corporate customers at every stage of their lives, providing them with the products and services that meet their insurance, personal protection, savings and wealth management needs. Present in 64 countries, the 161,000 employees and distributors of AXA are serving 103 million clients worldwide.

In February 2016, the AXA Group announced a new business initiative to contribute to financial inclusion and better serving the middle class of tomorrow by ramping up the development of its Emerging Customer insurance offer across high-growth markets, particularly in Asia (e.g. India, Indonesia, Thailand, Philippines, Malaysia), Africa (e.g. Morocco, Nigeria & Egypt) and Latin America (e.g. Brazil & Mexico). Uninsured risks make many low to middle-income households as well as small entrepreneurs vulnerable. Insurance is not the only tool to better protect them, but digital technology and AXA's strategic long–term commitment to this customer segment have made it possible for AXA to develop increasingly efficient and scalable insurance solutions to be a strong contributor to their financial inclusion, socio-economic progression and overall resilience. 

The insurance industry plays an important role in the growth and stability of the global economy, providing individual, family, and community level protection against economic, social, and environmental shocks. Women are half of the world’s population. They also represent more than half of all global graduates and increasingly participants in the workforce. When it comes to insurance — both uptake and distribution — and the protection it provides, women are therefore an essential market to target. Furthermore, women play a multi-faceted role in society which enables them to act as a conduit for social change and economic progress making them an increasingly important part of the population to protect. Yet to date, limited research has been done on the women’s market. This report is the first of its kind to provide an understanding of how much growth the women’s market alone represents for the insurance industry, and what women want and need from insurance products and services in particular in emerging markets. It also provides recommendations on how to attract and retain women as vital clients.